Digital Strategist, c£45-£50K
Experienced Digital Strategist required to play a pivotal role within an integrated agency that work with clients in the fundraising sector. Your role will involve planning campaigns across email, social and digital channels that drive results for fundraising appeals, supporter engagement and mass participation events. Responsibilities include developing testing plans, delivering optimisations and conducting analysis across campaign performance. You’ll lead innovation in maximising new technology and platforms for fundraising and act as a digital evangelist within the agency, sharing your learnings and up skilling colleagues. The successful candidate will have proven experience gained in a digital/content/integrated marketing role with a strong awareness of the role of data in marketing management. We’re looking for candidates who are dedicated to driving response and engagement across a variety of channels, with a particular enthusiasm for paid social media and email marketing. You’ll be highly analytical, and a persuasive verbal and written communicator who is passionate about the power of a great story and using these skills to create and sell in effective campaigns. This role would someone with an open and collaborative mindset – ready to work with clients, client managers and help studio creatives deliver their best work in channels they may be unfamiliar with. The successful candidate will have the opportunity to shape how charities use digital platforms to inspire the next generation of donors.